Visual Concept Ideas for Logo

I'm unsure how 'finished' the logo design should look for the pitch and proposal, however, I do know the reasoning for suggesting a new logo ought to be given, as well as how a new logo will benefit Elite, improving their image and giving them return on investment (as logo/branding is quite an expensive part of the proposal).

The concept so far for the logo is in keeping with the 'Journey' theme, which zooms in from the cars in the landscape-to the car accessories-then the car inner workings-and finally the car parts.
The new logo will be suggestive of a car 'part', an essential inner componant that the vechile can't function without. The implication is that 'Elite' is an essential part of any sports-car enthusiasts world. Elite is the componant that will enable them to embark and continue on their lifelong journey of luxury sports car ownership and maintainance.

Styles to suggest this could include 'chroming' of the lettering (so it looks like a metal object), strong, broad lettering that implies strengh and reliance, and some kind of 'drop shadow' to suggest movement. However, these styles will be implemented subtlely and stylishly as we want to avoid cliches!.